{"id":75799,"date":"2026-10-13T13:31:32","date_gmt":"2026-10-13T05:31:32","guid":{"rendered":"https:\/\/mdroid.my\/cn\/?p=75799"},"modified":"2026-10-13T13:31:32","modified_gmt":"2026-10-13T05:31:32","slug":"global-smartphone-shipments-q3-2026-counterpoint","status":"publish","type":"post","link":"https:\/\/mdroid.my\/cn\/2026\/10\/13\/global-smartphone-shipments-q3-2026-counterpoint\/","title":{"rendered":"\u5168\u7403\u624b\u673a\u51fa\u8d27\u91cf\u8dcc20%\uff01\u7b2c\u4e09\u5b63\u521b14\u5e74\u65b0\u4f4e\uff0c\u5185\u5b58\u6da8\u4ef7\u51b2\u51fb\u5e73\u4ef7\u673a"},"content":{"rendered":"<p>\u5168\u7403\u667a\u80fd\u624b\u673a\u5e02\u573a\u57282026\u5e74\u7b2c\u4e09\u5b63\u660e\u663e\u964d\u6e29\u3002Counterpoint Research\u4e8e10\u670812\u65e5\u516c\u5e03\u7684\u521d\u6b65Market Monitor\u6570\u636e\u663e\u793a\uff0c\u5168\u7403\u624b\u673a\u51fa\u8d27\u91cf\u540c\u6bd4\u4e0b\u8dcc<strong>20%<\/strong>\uff0c\u7b2c\u4e09\u5b63\u51fa\u8d27\u89c4\u6a21\u964d\u81f3<strong>2012\u5e74\u4ee5\u6765\u540c\u671f\u6700\u4f4e\u6c34\u5e73<\/strong>\u3002<\/p>\n<p>\u62a5\u544a\u7edf\u8ba1\u7684\u662f\u54c1\u724c\u5411\u6e20\u9053\u4f9b\u8d27\u7684\u51fa\u8d27\u91cf\uff08sell-in\uff09\uff0c\u5e76\u975e\u6d88\u8d39\u8005\u5b9e\u9645\u8d2d\u4e70\u7684\u96f6\u552e\u9500\u91cf\uff1b\u521d\u6b65\u6570\u5b57\u4e5f\u53ef\u80fd\u5728\u540e\u7eed\u66f4\u65b0\u4e2d\u8c03\u6574\u3002<\/p>\n<h2>DRAM\u4e0eNAND\u6da8\u4ef7\uff0c\u624b\u673a\u6210\u672c\u627f\u538b<\/h2>\n<p>Counterpoint\u6307\u51fa\uff0cDRAM\u5185\u5b58\u4e0eNAND\u95ea\u5b58\u4f9b\u5e94\u7d27\u5f20\u3001\u4ef7\u683c\u4e0a\u6da8\uff0c\u63a8\u9ad8\u624b\u673a\u7269\u6599\u6210\u672c\uff0c\u4e5f\u5f71\u54cd\u5382\u5546\u7684\u51fa\u8d27\u5b89\u6392\u3002\u9762\u5bf9\u6210\u672c\u538b\u529b\uff0c\u54c1\u724c\u66f4\u91cd\u89c6\u5229\u6da6\uff0c\u90e8\u5206\u4ea7\u54c1\u6da8\u4ef7\uff0c\u540c\u65f6\u6536\u7f29\u4f4e\u4ef7\u673a\u578b\u7684\u4f9b\u8d27\u3002<\/p>\n<p>\u62a5\u544a\u79f0\uff0c2026\u5e74\u81f3\u4eca\u5168\u7403\u667a\u80fd\u624b\u673a\u96f6\u552e\u4ef7\u683c\u5df2\u4e0a\u6da8\u7ea620%\u3002\u8fd9\u9879\u5168\u7403\u5e02\u573a\u89c2\u5bdf<strong>\u4e0d\u80fd\u76f4\u63a5\u89e3\u8bfb\u4e3a\u9a6c\u6765\u897f\u4e9a\u6240\u6709\u624b\u673a\u90fd\u6da8\u4ef720%<\/strong>\uff0c\u5177\u4f53\u4ecd\u53d6\u51b3\u4e8e\u54c1\u724c\u3001\u673a\u578b\u3001\u914d\u5957\u53ca\u4fc3\u9500\u3002<\/p>\n<h2>Samsung\u4e0eApple\u4efd\u989d\u4e0a\u5347\uff0c\u4e0d\u4ee3\u8868\u51fa\u8d27\u589e\u957f<\/h2>\n<p>\u5728\u6574\u4f53\u5e02\u573a\u840e\u7f29\u4e0b\uff0cSamsung\u4e0eApple\u7684\u51fa\u8d27\u4efd\u989d\u5206\u522b\u5347\u81f323%\u548c22%\u3002\u4e0d\u8fc7Samsung\u51fa\u8d27\u91cf\u4ecd\u540c\u6bd4\u4e0b\u8dcc3%\uff0c\u8bf4\u660e\u5e02\u573a\u4efd\u989d\u589e\u52a0\u4e5f\u53ef\u80fd\u6765\u81ea\u5176\u4ed6\u54c1\u724c\u8dcc\u5e45\u66f4\u5927\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u54c1\u724c<\/th>\n<th>2025\u5e74\u7b2c\u4e09\u5b63\u4efd\u989d<\/th>\n<th>2026\u5e74\u7b2c\u4e09\u5b63\u4efd\u989d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Samsung<\/td>\n<td>19%<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>Apple<\/td>\n<td>18%<\/td>\n<td>22%<\/td>\n<\/tr>\n<tr>\n<td>Xiaomi<\/td>\n<td>14%<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>OPPO<\/td>\n<td>12%<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>vivo<\/td>\n<td>9%<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>\u5176\u4ed6\u54c1\u724c<\/td>\n<td>29%<\/td>\n<td>27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><small>\u8d44\u6599\u6765\u6e90\uff1aCounterpoint Research\u521d\u6b65\u6570\u636e\u3002OPPO\u5305\u542bOnePlus\u4e0erealme\uff1b\u6bd4\u4f8b\u7ecf\u56db\u820d\u4e94\u5165\uff0c\u5408\u8ba1\u53ef\u80fd\u4e0d\u7b49\u4e8e100%\u3002<\/small><\/p>\n<p>Xiaomi\u51fa\u8d27\u91cf\u540c\u6bd4\u8dcc\u903e30%\uff0cOPPO\u53cavivo\u5219\u5404\u8dcc\u903e20%\u3002\u62a5\u544a\u6307\u51fa\uff0c\u5382\u5546\u6b63\u8c03\u6574\u4f4e\u4ef7\u4ea7\u54c1\u53ca\u5e02\u573a\u5e03\u5c40\uff0c\u5c06\u8d44\u6e90\u96c6\u4e2d\u5728\u56de\u62a5\u8f83\u9ad8\u7684\u673a\u578b\u548c\u5730\u533a\u3002<\/p>\n<h2>\u6362\u673a\u5468\u671f\u62c9\u957f\uff0c\u5e73\u4ef7\u624b\u673a\u9009\u62e9\u627f\u538b<\/h2>\n<p>Counterpoint\u5206\u6790\u5e08Shilpi Jain\u8868\u793a\uff0c\u6d88\u8d39\u8005\u4fdd\u7559\u65e7\u624b\u673a\u7684\u65f6\u95f4\u6bd4\u9884\u671f\u66f4\u957f\uff0c\u90e8\u5206\u4e70\u5bb6\u4e5f\u8003\u8651\u7ffb\u65b0\u673a\u3002\u9ad8\u7aef\u4ea7\u54c1\u9700\u6c42\u76f8\u5bf9\u6709\u97e7\u6027\uff0c\u5927\u4f17\u5e02\u573a\u5219\u9762\u4e34\u66f4\u660e\u663e\u7684\u538b\u529b\u3002<\/p>\n<p>\u5bf9\u5927\u9a6c\u6d88\u8d39\u8005\u800c\u8a00\uff0c\u8fd9\u4efd\u62a5\u544a\u53cd\u6620\u7684\u662f\u5168\u7403\u4f9b\u5e94\u94fe\u548c\u4ea7\u54c1\u5b9a\u4ef7\u538b\u529b\uff0c\u800c\u975e\u672c\u5730\u5e02\u573a\u9500\u91cf\u7ed3\u8bba\u3002\u9009\u8d2d\u624b\u673a\u65f6\uff0c\u53ef\u6bd4\u8f83\u5b9e\u9645\u552e\u4ef7\u3001\u5b9e\u4f53RAM\u3001\u50a8\u5b58\u5bb9\u91cf\u53ca\u4fdd\u4fee\u6761\u4ef6\uff0c\u907f\u514d\u53ea\u6839\u636e\u4fc3\u9500\u6298\u6263\u6216\u865a\u62df\u5185\u5b58\u6570\u5b57\u5224\u65ad\u6027\u4ef7\u6bd4\u3002<\/p>\n<p>Counterpoint\u9884\u8ba1\uff0c2026\u5e74\u4f59\u4e0b\u65f6\u95f4\u5e02\u573a\u4ecd\u9762\u4e34\u6311\u6218\uff0c\u590d\u82cf\u5c06\u53d6\u51b3\u4e8e\u6210\u672c\u538b\u529b\u7f13\u89e3\u53ca\u4f9b\u5e94\u6539\u5584\u3002<\/p>\n<p>\u6765\u6e90\uff1a<a href=\"https:\/\/counterpointresearch.com\/en\/insights\/global-smartphone-shipments-hit-a-new-low-with-20-percent-yoy-decline-lowest-in-14-years\" target=\"_blank\" rel=\"noopener\">Counterpoint Research\uff082026\u5e7410\u670812\u65e5\uff09<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5168\u7403\u667a\u80fd\u624b\u673a\u5e02\u573a\u57282026\u5e74\u7b2c\u4e09\u5b63\u660e\u663e\u964d\u6e29\u3002Counterpoint Research\u4e8e10\u670812\u65e5\u516c\u5e03\u7684\u521d\u6b65Market Monitor\u6570\u636e\u663e\u793a\uff0c\u5168\u7403\u624b\u673a\u51fa\u8d27\u91cf\u540c\u6bd4\u4e0b\u8dcc20%\uff0c\u7b2c\u4e09\u5b63\u51fa\u8d27\u89c4\u6a21\u964d\u81f32012\u5e74\u4ee5\u6765\u540c\u671f\u6700\u4f4e\u6c34\u5e73\u3002 \u62a5\u544a\u7edf\u8ba1\u7684\u662f\u54c1\u724c\u5411\u6e20\u9053\u4f9b\u8d27\u7684\u51fa\u8d27\u91cf\uff08sell-in\uff09\uff0c\u5e76\u975e\u6d88\u8d39\u8005\u5b9e\u9645\u8d2d\u4e70\u7684\u96f6\u552e\u9500\u91cf\uff1b\u521d\u6b65\u6570\u5b57\u4e5f\u53ef\u80fd\u5728\u540e\u7eed\u66f4\u65b0\u4e2d\u8c03\u6574\u3002 DRAM\u4e0eNAND\u6da8\u4ef7\uff0c\u624b\u673a\u6210\u672c\u627f\u538b Counterpoint\u6307\u51fa\uff0cDRAM\u5185\u5b58\u4e0eNAND\u95ea\u5b58\u4f9b\u5e94\u7d27\u5f20\u3001\u4ef7\u683c\u4e0a\u6da8\uff0c\u63a8\u9ad8\u624b\u673a\u7269\u6599\u6210\u672c\uff0c\u4e5f\u5f71\u54cd\u5382\u5546\u7684\u51fa\u8d27\u5b89\u6392\u3002\u9762\u5bf9\u6210\u672c\u538b\u529b\uff0c\u54c1\u724c\u66f4\u91cd\u89c6\u5229\u6da6\uff0c\u90e8\u5206\u4ea7\u54c1\u6da8\u4ef7\uff0c\u540c\u65f6\u6536\u7f29\u4f4e\u4ef7\u673a\u578b\u7684\u4f9b\u8d27\u3002 \u62a5\u544a\u79f0\uff0c2026\u5e74\u81f3\u4eca\u5168\u7403\u667a\u80fd\u624b\u673a\u96f6\u552e\u4ef7\u683c\u5df2\u4e0a\u6da8\u7ea620%\u3002\u8fd9\u9879\u5168\u7403\u5e02\u573a\u89c2\u5bdf\u4e0d\u80fd\u76f4\u63a5\u89e3\u8bfb\u4e3a\u9a6c\u6765\u897f\u4e9a\u6240\u6709\u624b\u673a\u90fd\u6da8\u4ef720%\uff0c\u5177\u4f53\u4ecd\u53d6\u51b3\u4e8e\u54c1\u724c\u3001\u673a\u578b\u3001\u914d\u5957\u53ca\u4fc3\u9500\u3002 Samsung\u4e0eApple\u4efd\u989d\u4e0a\u5347\uff0c\u4e0d\u4ee3\u8868\u51fa\u8d27\u589e\u957f \u5728\u6574\u4f53\u5e02\u573a\u840e\u7f29\u4e0b\uff0cSamsung\u4e0eApple\u7684\u51fa\u8d27\u4efd\u989d\u5206\u522b\u5347\u81f323%\u548c22%\u3002\u4e0d\u8fc7Samsung\u51fa\u8d27\u91cf\u4ecd\u540c\u6bd4\u4e0b\u8dcc3%\uff0c\u8bf4\u660e\u5e02\u573a\u4efd\u989d\u589e\u52a0\u4e5f\u53ef\u80fd\u6765\u81ea\u5176\u4ed6\u54c1\u724c\u8dcc\u5e45\u66f4\u5927\u3002 \u54c1\u724c 2025\u5e74\u7b2c\u4e09\u5b63\u4efd\u989d 2026\u5e74\u7b2c\u4e09\u5b63\u4efd\u989d Samsung 19% 23%&#8230;<\/p>\n","protected":false},"author":3,"featured_media":75800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,73],"tags":[3938,4160,4161,2322],"class_list":["post-75799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phones","category-news","tag-counterpoint-research","tag-4160","tag-4161","tag-2322"],"_links":{"self":[{"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/posts\/75799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/comments?post=75799"}],"version-history":[{"count":1,"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/posts\/75799\/revisions"}],"predecessor-version":[{"id":75801,"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/posts\/75799\/revisions\/75801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/media\/75800"}],"wp:attachment":[{"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/media?parent=75799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/categories?post=75799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdroid.my\/cn\/wp-json\/wp\/v2\/tags?post=75799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}